{"id":2245,"date":"2022-11-15T15:23:56","date_gmt":"2022-11-15T15:23:56","guid":{"rendered":"https:\/\/www.meqify.se\/?p=2245"},"modified":"2022-11-17T14:06:41","modified_gmt":"2022-11-17T14:06:41","slug":"the-catalyst","status":"publish","type":"post","link":"https:\/\/www.meqify.se\/sv\/book-recommendations\/change-management\/the-catalyst\/","title":{"rendered":"The Catalyst"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap sidebar_right' style=' '  ><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.4; background-color: #ffffff; '><\/div><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2245'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_four_fifth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_hr  avia-builder-el-first  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/books.google.se\/books\/about\/Essential_Scrum.html?id=HkXX65VCZU4C&amp;redir_esc=y' class='avia_image'  ><img decoding=\"async\" width=\"196\" height=\"300\" class='wp-image-2251 avia-img-lazy-loading-not-2251 avia_image' src=\"https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-196x300.jpg\" alt='' title='How to change anyones mind'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-196x300.jpg 196w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-672x1030.jpg 672w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-768x1177.jpg 768w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-1002x1536.jpg 1002w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-1336x2048.jpg 1336w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-979x1500.jpg 979w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind-460x705.jpg 460w, https:\/\/www.meqify.se\/wp-content\/uploads\/2022\/11\/How-to-change-anyones-mind.jpg 1400w\" sizes=\"(max-width: 196px) 100vw, 196px\" \/><\/a><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-3  el_after_av_image  el_before_av_iconlist '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-icon-list-container   avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><ul class='avia-icon-list avia-icon-list-left av-iconlist-small avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Category<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Change Management<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Target Group<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Scrum Masters and Agile Coaches<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >ISBN<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p><a href=\"https:\/\/books.google.se\/books?id=hNWeDwAAQBAJ&amp;pg=PA8&amp;dq=the+catalyst&amp;hl=sv&amp;sa=X&amp;ved=2ahUKEwj1j6fivbD7AhVw_SoKHeboD34Q6AF6BAgIEAI#v=onepage&amp;q=the%20catalyst&amp;f=false\">1982108606<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue800' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Media<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p><a href=\"https:\/\/www.bing.com\/videos\/search?q=youtube+the+catalyst+jonah+berger&amp;view=detail&amp;mid=BC9D941A00A7AE270D08BC9D941A00A7AE270D08&amp;FORM=VIRE\">Author presentation<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div><div class=\"flex_column av_four_fifth  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_one_fifth  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; margin:0% 0% 0% 0%; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-6  el_before_av_heading  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >The Catalyst<\/h1><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>How to change anyone\u00b4s mind<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; margin:0% 0% 0% 0%; ' class='av-special-heading av-special-heading-h6  blockquote modern-quote  avia-builder-el-7  el_after_av_heading  el_before_av_hr  '><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >Jonah Berger, 2020<\/h6><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-8  el_after_av_heading  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Why Reading<\/p>\n<p>It\u00b4s well known that it can be hard to change people\u00b4s (and thus organisations) opinions, mindset and way of working. However, the understanding of why it\u00b4s difficult and ways to progress has been scarce. This book gives us exactly that. Through story telling showing us that it is removing roadblocks rather than persuasion that will make people change.<\/p>\n<\/div><\/section><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Reading tips<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li>Chapter 1 shows how trying to push things and thoughts on people often trigger negative reactions. We need to provide a menu of options, identify gaps and ask questions so that people instead are enabled to convince themselves.<\/li>\n<li>Chapter 2 is about the difficulty of breaking habits. We are taught ways to make the status quo look too costly through surfacing the cost of inaction.<\/li>\n<li>In Chapter 3 distance as a barrier to change is visualised through the metaphor of a football field. You need to be in the zone of acceptance instead of the region of rejection to be able to change. Through asking for less and find the movable middle field.<\/li>\n<li>Chapter 4 describes how uncertainty is a clear blocker to change. And how approaches such as possibility to try things out, getting a free start period\/version and making the process reversible can enable successful change.<\/li>\n<li>Chapter 5 points to the difficulties with adds campaigns and commercials to change strong beliefs. In these cases, evidence coming from friends, co-workers etc. becomes crucial to trigger that change. The more evidence the higher likelihood for change.<\/li>\n<li>The epilogue summarizes the book in the REDUCE roadblocks approach, that enables really anyone to become a catalyst for change.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2245'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>It\u00b4s well known that it can be hard to change people\u00b4s (and thus organisations) opinions, mindset and way of working. However, the understanding of why&#8230; (click to read more)<\/p>\n","protected":false},"author":15,"featured_media":2247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[77,67],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management","category-book-recommendations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Catalyst - MEQIFY<\/title>\n<meta name=\"description\" content=\"It\u00b4s well known that it can be hard to change people\u00b4s (and thus organisations) opinions, mindset and way of working. However, the understanding of why it\u00b4s difficult and ways to progress has been scarce. This book gives us exactly that. 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