{"id":3473,"date":"2023-08-14T13:34:46","date_gmt":"2023-08-14T13:34:46","guid":{"rendered":"https:\/\/www.meqify.se\/?p=3473"},"modified":"2023-08-15T08:36:05","modified_gmt":"2023-08-15T08:36:05","slug":"switch-2","status":"publish","type":"post","link":"https:\/\/www.meqify.se\/sv\/book-recommendations-sv\/change-management-sv\/switch-2\/","title":{"rendered":"Switch"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap sidebar_right' style=' '  ><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.4; background-color: #ffffff; '><\/div><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3473'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_before_av_four_fifth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_hr  avia-builder-el-first  avia-align-left '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/books.google.se\/books\/about\/Essential_Scrum.html?id=HkXX65VCZU4C&amp;redir_esc=y' class='avia_image'  ><img decoding=\"async\" width=\"300\" height=\"235\" class='wp-image-2853 avia-img-lazy-loading-not-2853 avia_image' src=\"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg\" alt='' title='switch-book-cover-300x235'  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-3  el_after_av_image  el_before_av_iconlist '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-icon-list-container   avia-builder-el-4  el_after_av_hr  avia-builder-el-last '><ul class='avia-icon-list avia-icon-list-left av-iconlist-small avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue856' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Category<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Change Management<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue806' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Target Group<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p>Scrum Masters, Agile Coaches and Management Teams<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue8b4' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >ISBN<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p><a href=\"https:\/\/www.amazon.com\/Switch-Change-Things-When-Hard\/dp\/0385528752\/ref=sr_1_3?crid=9UYINGFF1NWP&amp;keywords=switch&amp;qid=1672927053&amp;s=books&amp;sprefix=switch%2Cstripbooks-intl-ship%2C220&amp;sr=1-3\">0385528752<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue800' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><h5 class='av_iconlist_title iconlist_title_small   '  itemprop=\"headline\"  >Media<\/h5><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><p><a href=\"https:\/\/www.youtube.com\/watch?v=GEvl-Evbvsk\">Author presentation<\/a><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/p><\/div><div class=\"flex_column av_four_fifth  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_one_fifth  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; margin:0% 0% 0% 0%; ' class='av-special-heading av-special-heading-h1  blockquote modern-quote  avia-builder-el-6  el_before_av_heading  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Switch<\/h1><div class ='av-subheading av-subheading_below  ' style='font-size:15px;'><p>How to change things, when change is hard<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style='padding-bottom:10px; margin:0% 0% 0% 0%; ' class='av-special-heading av-special-heading-h6  blockquote modern-quote  avia-builder-el-7  el_after_av_heading  el_before_av_hr  '><h6 class='av-special-heading-tag '  itemprop=\"headline\"  >Chip Heath <span class='special_amp'>&amp;<\/span> Dan Heath, 2010<\/h6><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-8  el_after_av_heading  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Why Reading<\/p>\n<p>This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.<\/p>\n<\/div><\/section><br \/>\n<div  style=' margin-top:0; margin-bottom:0;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:90%;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Reading tips<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li>Part 1, Direct the driver, is how you can enable a change journey to start, not letting the driver spin the wheels getting nowhere. \u201cFollow the bright spots\u201d, \u201cScript the critical moves\u201d and \u201cPoint to the destination\u201d are three techniques to get the driver going. The driver part of us tend to be overly analytical and needs clarity and simplicity to get started.<\/li>\n<li>Part 2, Motivate the elephant, is nicely describing a part often underestimated. It\u00b4s how to get our emotional mind fired up. Because without that it doesn\u00b4t matter how good the driver is. The change journey will still not start or go very slow. \u201cFind the feeling\u201d, \u201cShrink the change\u201d and \u201cGrow your people\u201d are three techniques that can be used to get the elephant moving. The elephant part of us tend to be very short-sighted, so it takes continuous effort too keep the elephant on the desired path.<\/li>\n<li>Part 3, Shape the path, is about how to smoothen the way for the elephant to move towards the destination. \u201cTweak the environment\u201d, \u201cBuild habits\u201d and \u201cRally the heard\u201d are three techniques to ease the way for the elephant.<\/li>\n<li>At the end there is a useful \u201covercoming obstacles\u201d appendix, that can be of help using the Switch framework described in the book.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3473'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path.<\/p>\n","protected":false},"author":6,"featured_media":2853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[78],"tags":[],"class_list":["post-3473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-change-management-sv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switch - MEQIFY<\/title>\n<meta name=\"description\" content=\"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switch - MEQIFY\" \/>\n<meta property=\"og:description\" content=\"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/\" \/>\n<meta property=\"og:site_name\" content=\"MEQIFY\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/meqify\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-14T13:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T08:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"235\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Mattsson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Mattsson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/\"},\"author\":{\"name\":\"Thomas Mattsson\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#\\\/schema\\\/person\\\/d04016b122a8e011a1c8e10071783457\"},\"headline\":\"Switch\",\"datePublished\":\"2023-08-14T13:34:46+00:00\",\"dateModified\":\"2023-08-15T08:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/\"},\"wordCount\":1466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/switch-book-cover-300x235-1.jpg\",\"articleSection\":[\"Change Management\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/\",\"url\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/\",\"name\":\"Switch - MEQIFY\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/switch-book-cover-300x235-1.jpg\",\"datePublished\":\"2023-08-14T13:34:46+00:00\",\"dateModified\":\"2023-08-15T08:36:05+00:00\",\"description\":\"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/switch-book-cover-300x235-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/switch-book-cover-300x235-1.jpg\",\"width\":300,\"height\":235},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/book-recommendations-sv\\\/change-management-sv\\\/switch-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.meqify.se\\\/sv\\\/hem-sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Switch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#website\",\"url\":\"https:\\\/\\\/www.meqify.se\\\/\",\"name\":\"MEQIFY\",\"description\":\"We call it Agile!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.meqify.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#organization\",\"name\":\"MEQIFY AB\",\"url\":\"https:\\\/\\\/www.meqify.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/173x50xMeqify_Green.png.pagespeed.ic_.n6GnB_wzB1.png\",\"contentUrl\":\"https:\\\/\\\/www.meqify.se\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/173x50xMeqify_Green.png.pagespeed.ic_.n6GnB_wzB1.png\",\"width\":1496,\"height\":433,\"caption\":\"MEQIFY AB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/meqify\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/meqify\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.meqify.se\\\/#\\\/schema\\\/person\\\/d04016b122a8e011a1c8e10071783457\",\"name\":\"Thomas Mattsson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g\",\"caption\":\"Thomas Mattsson\"},\"url\":\"https:\\\/\\\/www.meqify.se\\\/sv\\\/author\\\/thomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Switch - MEQIFY","description":"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/","og_locale":"sv_SE","og_type":"article","og_title":"Switch - MEQIFY","og_description":"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.","og_url":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/","og_site_name":"MEQIFY","article_publisher":"https:\/\/www.facebook.com\/meqify\/","article_published_time":"2023-08-14T13:34:46+00:00","article_modified_time":"2023-08-15T08:36:05+00:00","og_image":[{"width":300,"height":235,"url":"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg","type":"image\/jpeg"}],"author":"Thomas Mattsson","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Thomas Mattsson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#article","isPartOf":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/"},"author":{"name":"Thomas Mattsson","@id":"https:\/\/www.meqify.se\/#\/schema\/person\/d04016b122a8e011a1c8e10071783457"},"headline":"Switch","datePublished":"2023-08-14T13:34:46+00:00","dateModified":"2023-08-15T08:36:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/"},"wordCount":1466,"commentCount":0,"publisher":{"@id":"https:\/\/www.meqify.se\/#organization"},"image":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg","articleSection":["Change Management"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/","url":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/","name":"Switch - MEQIFY","isPartOf":{"@id":"https:\/\/www.meqify.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#primaryimage"},"image":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg","datePublished":"2023-08-14T13:34:46+00:00","dateModified":"2023-08-15T08:36:05+00:00","description":"This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.","breadcrumb":{"@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#primaryimage","url":"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg","contentUrl":"https:\/\/www.meqify.se\/wp-content\/uploads\/2023\/01\/switch-book-cover-300x235-1.jpg","width":300,"height":235},{"@type":"BreadcrumbList","@id":"https:\/\/www.meqify.se\/book-recommendations-sv\/change-management-sv\/switch-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.meqify.se\/sv\/hem-sv\/"},{"@type":"ListItem","position":2,"name":"Switch"}]},{"@type":"WebSite","@id":"https:\/\/www.meqify.se\/#website","url":"https:\/\/www.meqify.se\/","name":"MEQIFY","description":"We call it Agile!","publisher":{"@id":"https:\/\/www.meqify.se\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.meqify.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/www.meqify.se\/#organization","name":"MEQIFY AB","url":"https:\/\/www.meqify.se\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/www.meqify.se\/#\/schema\/logo\/image\/","url":"https:\/\/www.meqify.se\/wp-content\/uploads\/2020\/11\/173x50xMeqify_Green.png.pagespeed.ic_.n6GnB_wzB1.png","contentUrl":"https:\/\/www.meqify.se\/wp-content\/uploads\/2020\/11\/173x50xMeqify_Green.png.pagespeed.ic_.n6GnB_wzB1.png","width":1496,"height":433,"caption":"MEQIFY AB"},"image":{"@id":"https:\/\/www.meqify.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/meqify\/","https:\/\/www.linkedin.com\/company\/meqify\/"]},{"@type":"Person","@id":"https:\/\/www.meqify.se\/#\/schema\/person\/d04016b122a8e011a1c8e10071783457","name":"Thomas Mattsson","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c6e6a9ec1b26dce0fbc25b9391b94c7726fcc95d924dbe2ce6a8a6b4e7ecfae9?s=96&d=mm&r=g","caption":"Thomas Mattsson"},"url":"https:\/\/www.meqify.se\/sv\/author\/thomas\/"}]}},"_links":{"self":[{"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/posts\/3473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/comments?post=3473"}],"version-history":[{"count":2,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/posts\/3473\/revisions"}],"predecessor-version":[{"id":3540,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/posts\/3473\/revisions\/3540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/media\/2853"}],"wp:attachment":[{"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/media?parent=3473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/categories?post=3473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meqify.se\/sv\/wp-json\/wp\/v2\/tags?post=3473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}