Scrum Masters, Agile Coaches and Management Teams
How to change things, when change is hard
This book is a brilliant recipe for change management. The approach is that you need to address change from three angles. These being derived from a beautiful metaphor; the elephant, the driver and the path. You need to direct the driver (peoples rational mind), motivate the elephant (peoples emotional mind) and shape the path. Doing it using all your creativity and patience. The book is full of supporting research stories, that makes it a really interesting read. The Switch framework as it is called can be used on team and organisational level as well as for individuals and whole societies.
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